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The New Disruptive World: Unlearn and Think with a Fresh Mind.
We think the next big thing isn't high tech; it's human tech that works for people who use it.
We offer a range of research and consulting services that span the entire clinical and commercialisation lifecycle of healthcare products. Using design, digital and analytics, we are able to develop innovative products, and ways of work that establish business differentiation and generate revenue.
Pharma Insights
23 August 24
NICE Position on AI in Evidence Generation for Health Technologies:
The National Institute for Health and Care Excellence (NICE) has released a comprehensive position statement on using Artificial Intelligence (AI) in evidence generation for health technologies.
18 November 23
Cell and Gene Therapies or Treatments for Rare Diseases: Three Key Drivers (Pain Points) to Prioritize in Your Pricing and Reimbursement Strategy for the UK at Launch
17 November 23
Overcoming Challenges in the Access and Launch of Innovative Healthcare Products: evolving regulatory and access pathways, policy changes, cost pressures, high evidence requirements and growing competition across different therapeutic areas